Crête, David
Journal of Advertising Research (à paraître).
CCE HEC Mtl / E-Frustration: A Threat to Efficient Communication? (2007)
Aucun
Subba Rao, S.; Truong, Dothang; Sénécal, Sylvain; Le, Thuong T.
Industrial Marketing Management (2007), 36, 1035-1045.
CCE HEC Mtl / How buyers' expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage (2007)
Aucun
Salagor, Lulia-Anamaria; Sénécal, Sylvain
Revue Internationale de cas en gestion (2007), 5 (2).
CCE HEC Mtl / Le Théâtre d’Aujourd’hui et sa stratégie marketing sur Internet (2007)
Aucun
Chou, Amy; Pullins, Ellen Bolman; Sénécal, Sylvain
Journal of Selling and Major Account Management (2007), 7 (2), 20-29.
CCE HEC Mtl / Technology Empowerment as a Determinant of Salesforce Technology Usage (2007)
Aucun
Sénécal, Sylvain; Pullins, Ellen Bolman; Buehrer, Richard E.
Journal of Industrial and Business Marketing (2007), 22 (1), 52-61.
CCE HEC Mtl / The extent of technology usage and salespeople: an exploratory investigation (2007)
Aucun
Arcand, Manon; Nantel, Jacques; Arles-Dufour, Mathieu; Vincent, Anne
Online Information Review (2007), 31 (5).
CCE HEC Mtl / The Impact of Reading a Website’s Privacy Statement on Perceived Control over Privacy and Perceived Trust (2007)
Aucun