- a) Identification of 85 company websites
b) definition of a main task for each website
c) completion of the identified task by 5,950 respondents, with 70 for each site
d) starting each task using a search engine
Each respondent was then asked to complete a 58-question survey. This consumer-based evaluation of websites and search engines entries, was completed by our experts review of social media channels as well as mobile sites and applications.