The Chair

Over the last ten years we have witnessed the proliferation of new technologies intended, in principle, to better reach and better serve consumers. From Internet and its many facets to digital television, cell phone and chip card technologies have multiplied the points of contact with consumers and how to develop a relationship with them.

Today, mobility and ubiquity characterize these technologies, through their multiple applications, giving consumers access to their workplaces, at home, in the car …. But do we really know how to use them? Do we have enough information on their use by consumers to allow us to maximize their business potential?

News

Chair’s Annual Event

30 April 2010

The Chair’s team is pleased to invite you to its annual spring event on May 5th, from 5 to 7 pm.

In a relaxe and friendly atmosphere, we will be pleased to welcome Professor Éric Brangier from l’Université de Metz (France). His lecture will focus on the theme of Personas. Personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behaviour set.

Please confirm you presence before May 3rd to sandrine.prom-tep@hec.ca     [more…]

The Future of Electronic books
24 April 2010

Sylvain Sénécal was interviewed by Gérard Filion on RDI last night on his show, RDI économie about the future of electronic books.[listen (in french only)…]
Intracom Québec 2010
16 April 2010

On April 26 and 27, Sol Tanguay and Sandrine Prom Tep will be presenting at l’Intracom Québec 2010, the 9th international conference on intranets and technology information.      [more…]