Avatars and Virtual models

Avatars as Information Perception of Consumers Based on Their Avatars in Virtual Worlds (2010)

Bélisle, Jean-François; Bodur, H. Onur Psychology & Marketing (2010), 27 (8), 741-765.
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Personalized Avatar, A new Way to improve Communication and E-Services (2008)

St-Onge, Anik; Crete, David; Merle, Aurelie; Arsenault; Nicolas, Nantel, Jacques Conférence de recherche en gestion 2008, HEC Montréal, (avril 2008).
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Personalized Avatar, A New Way to Improve Communication and E-service (2008)

St-Onge, Anik; Crête, David; Merle, Aurelie; Arsenault; Nicolas, Nantel, Jacques Conférence de recherche en gestion 2008, HEC Montréal, (avril 2008).
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Perception in Virtual Worlds: Personality Impressions Based on Avatars in Second Life (2007)

Bélisle, Jean-François Mémoire
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imarkscore: interactive presence and quality under a single trademark!

29 May 2011
This spring 2011, the RBC Financial Group’s Chair of E-commerce from HEC Montreal launches imarkscore!

This new study aims to assess the quality of the interactive presence of Quebec and Canadian companies.

In partnership with Leger Marketing, the interactive assets of over 80 companies belonging to ten different industries will be evaluated by a total of nearly 6,000 consumers in Quebec and Canada. 
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