Social Web



Web 2.0 and User-Generated Content

Web 2.0 & CGU : Quand le consommateur est un contenu (2008)

Prom Tep, Serey-Bopha Sandrine Déjeuner-conférence des partenaires de la Chaire, (21 février 2008).
CCE HEC Mtl / Web 2.0 & CGU : Quand le consommateur est un contenu (2008)
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Cybercommerce : Situation actuelle, tendances et pratiques émergentes (2008)

Sénécal, Sylvain Les Déjeuners-conférences de Léger Marketing, (13 février 2008).
CCE HEC Mtl / Cybercommerce : Situation actuelle, tendances et pratiques émergentes (2008)
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L’influence de la source et des commentaires sur l’attitude face au contenu généré par les utilisateurs (2008)

Bohbot, Lionel Mémoire
CCE HEC Mtl / L’influence de la source et des commentaires sur l’attitude face au contenu généré par les utilisateurs (2008)
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E-commerce : Situation actuelle, tendances et pratiques émergentes (2007)

Sénécal, Sylvain Les Déjeuners-conférences de Léger Marketing, (23 octobre 2007).
CCE HEC Mtl / E-commerce : Situation actuelle, tendances et pratiques émergentes (2007)
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Word-of-Mouth

Is Corporate Blogging A Good Way to Spread Word-of-Mouth? The Role of the Information Source and Comments of Others on Consumers’ Attitudes and Word-of-Mouth Intentions (2009).

Bélisle, Jean-François; Sénécal, Sylvain; Bohbot, Lionel The Society for Consumer Psychology Conference, San Diego, É-U, (2009).
CCE HEC Mtl / Is Corporate Blogging A Good Way to Spread Word-of-Mouth? The Role of the Information Source and Comments of Others on Consumers’ Attitudes and Word-of-Mouth Intentions (2009).
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How the Source of the Blog and Comments of Other Consumers on the Blog Influence Consumers’ Attitude and Intentions (2008)

Bélisle, Jean-François; Bohbot, Lionel; Sénécal, Sylvain Conférence de recherche en gestion 2008, HEC Montréal, (avril 2008).
CCE HEC Mtl / How the Source of the Blog and Comments of Other Consumers on the Blog Influence Consumers’ Attitude and Intentions (2008)
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Are You Connected? Portrait of the Virtual Connector in Online Cultural Communities (2007)

St-Onge, Anik; Nantel, Jacques Conference of the European Association for Consumer Research (EACR), Milan, Italie, (11 au 14 juillet 2007).
CCE HEC Mtl / Are You Connected? Portrait of the Virtual Connector in Online Cultural Communities (2007)
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Are You Connected? Portrait of the Virtual Connector in Online Cultural Communities (2007)

St-Onge, Anik; Nantel, Jacques (2007)
CCE HEC Mtl / Are You Connected? Portrait of the Virtual Connector in Online Cultural Communities (2007)
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  Updates

imarkscore: interactive presence and quality under a single trademark!

29 May 2011
This spring 2011, the RBC Financial Group’s Chair of E-commerce from HEC Montreal launches imarkscore!

This new study aims to assess the quality of the interactive presence of Quebec and Canadian companies.

In partnership with Leger Marketing, the interactive assets of over 80 companies belonging to ten different industries will be evaluated by a total of nearly 6,000 consumers in Quebec and Canada. [more...]
  
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