Completed Projects

During the past years, the Chair has completed many e-commerce projects. These projects were about:

1. Website performance;

2. Consumer behavior analysis;
3. Decision support in deployment of new web functionalities;
4. Selection support in e-marketing solutions;
5. E-commerce practices analysis;
6. E-commerce strategic foresight;
7. Best practices guides development;
8. E-commerce training.

Using many different methodologies:


1. Laboratory analysis;

2. Survey;
3. Focus group;
4. Observation;
5. Expert analysis;
6. Field experimentation;
7. Literature analysis.

The Chair is always open to new projects that will explore complex and challenging issues.

Our Expertise




   
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  Updates

Chair's Annual Event

30 April 2010
The Chair's team is pleased to invite you to its annual spring event on May 5th, from 5 to 7 pm.

In a relaxe and friendly atmosphere, we will be pleased to welcome Professor Éric Brangier from l'Université de Metz (France). His lecture will focus on the theme of Personas. Personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behaviour set.

Please confirm you presence before May 3rd to sandrine.prom-tep@hec.ca     [more...]
  
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