Completed Projects

During the past years, the Chair has completed many e-commerce projects. These projects were about:

1. Website performance;

2. Consumer behavior analysis;
3. Decision support in deployment of new web functionalities;
4. Selection support in e-marketing solutions;
5. E-commerce practices analysis;
6. E-commerce strategic foresight;
7. Best practices guides development;
8. E-commerce training.

Using many different methodologies:


1. Laboratory analysis;

2. Survey;
3. Focus group;
4. Observation;
5. Expert analysis;
6. Field experimentation;
7. Literature analysis.

The Chair is always open to new projects that will explore complex and challenging issues.

Our Expertise




   
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Air Transat, the most disloyal company

25 September 2009
Sylvain Sénécal is a contributor to a publication by Léger Marketing on "outrageous" marketing practices performed by many companies.     [more (in french only)...]
  
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