Latest Scientific Publications

Usage and Success Factors of Commercial Recommendation Agents: A Consumer Qualitative Study of MyProductAdvisor.com (2011)

Aljukhadar, M.; Sénécal, S. Journal of Research in Interactive Marketing.

The Effects of Sex and Internet Usage on Search Efficiency and Effectiveness (2011)

Arcand, Manon; Nantel, Jacques; Sénécal, Sylvain International Journal of Computer Information Systems and Industrial Management Applications, 3, 663-670.
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Segmenting the On-line Consumer Market (2011)

Aljukhadar, Muhammad; Sénécal, Sylvain Marketing Intelligence and Planning, 29 (4), 421-435.

Avatars as Information Perception of Consumers Based on Their Avatars in Virtual Worlds (2010)

Bélisle, Jean-François; Bodur, H. Onur Psychology & Marketing (2010), 27 (8), 741-765.
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Can the Media Richnessof a Privacy Disclosure Enhance Outcome? A Multifaceted View of Trust in Rich Media Environments (2010)

Aljukhadar, Muhammad; Sénécal, Sylvain; Ouellette, Denis International Journal of Electronic Commerce, 14 (4), 103-126.
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Latest Scientific Presentations

Vers une conceptualisation de l'expérience ultime sur les sites web (2011)
Guertin, Jean-François
Conférence de l'ACFAS.


Information Overload and Usage of Recommandations (2010)

Aljukhadar, M., Sénécal, S. et Daoust, C-E.

ACM RecSys 2010 Workshop on User-Centric Evaluation of Recommender Systems and Their Interfaces (UCERSTI). Barcelone (Espagne), 30 septembre.

Analyse des interactions en utilisant le suivi oculaire, le suivi psychologique et les structures d'actions (2010)
Dufresne, A., Courtemanche, F. et Prom Tep S.

22e Conférence Francophone sur l'Interaction Homme-Machine, Luxembourg, 20 au 23 septembre.

Au-delà de l'utilisabilité: Ordonner les composantes de la qualité de service en ligne (2010)
Prom Tep, S. et Dufresne, A.
22e Conférence Francophone sur l'Interaction Homme-Machine, Luxembourg, 20 au 23 septembre.


Physiological Measures, Eye Tracking, and Task Analysis to Track User Reactions in UGC (2010)
Dufresne, A., Prom Tep, S., Courtemanche, F. et Sénécal, S.

Conférence Measuring Behavior 2010, Eindhoven, Pays-Bas, 24 au 27 août.


News

imarkscore: interactive presence and quality under a single trademark!

29 May 2011
This spring 2011, the RBC Financial Group’s Chair of E-commerce from HEC Montreal launches imarkscore!

This new study aims to assess the quality of the interactive presence of Quebec and Canadian companies.

In partnership with Leger Marketing, the interactive assets of over 80 companies belonging to ten different industries will be evaluated by a total of nearly 6,000 consumers in Quebec and Canada. 
[more...]
  

The Future of Video Stores

11 May 2011

Sylvain Sénécal recently gave an interview concerning the Future of Video Stores on the Classe économique show, broadcast on the Radio-Canada radio station. [The interview is in French]

  

The Influence of Multichannel Marketing on the Alignment of Sales and Marketing

11 May 2011

On May 31st 2011, Sol Tanguay will present The Influence of Multichannel Marketing on the Alignment of Sales and Marketing. This talk takes place during the Big Bang Event, an initiative of the Quebec Technology Association.

  

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  Updates

imarkscore: interactive presence and quality under a single trademark!

29 May 2011
This spring 2011, the RBC Financial Group’s Chair of E-commerce from HEC Montreal launches imarkscore!

This new study aims to assess the quality of the interactive presence of Quebec and Canadian companies.

In partnership with Leger Marketing, the interactive assets of over 80 companies belonging to ten different industries will be evaluated by a total of nearly 6,000 consumers in Quebec and Canada. 
[more...]
  
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