Students and Alumni (Ph.D.)

The Chair shoulders many graduate and post-graduate students in the pursuit of their research in marketing and electronic commerce. The programs followed by the majority of those students is Ph.D. in Administration.

Here is the list of Ph.D. students currently involed at the Chair.

Aljukhadar, Muhammad

Doctoral studies, Marketing, HEC Montréal

Email adress: muhammad.aljukhadar@hec.ca

Formation

• Doctoral studies, Marketing, HEC Montréal
• M.B.A. John Molson School of Business, Concordia University, 2006
• D.I.A. John Molson School of Business, Concordia University, 2004
• B.Sc. in Engineering, Université Damas, 1999

Research Interests

 • Consumer behavior and Internet
• Adoption of Web sites and new technologies by consumers
• Quantitative research methods and development of measurement scales in marketing

Arcand, Manon (Ph.D.)

Ph.D. in Administration,  Marketing, HEC Montréal, 2009


Email adress: manon.arcand@hec.ca

Manon Arcand's personal page (UQAM)

Formation

• Ph.D. in Administration, Marketing, HEC Montréal, 2009
• M.B.A. Research Profile, Marketing, Université du Québec à Montréal, 1989 - Master on the variables of segmentation in the public trucking industriy.
• B.B.A., Marketing, Université du Québec à Montréal, 1987

Research Interests

• Trust and protection of online privacy.
• Gender differences regarding their research strategies online, their perceptions of trust and the importance they attach to privacy online.

Bélisle, Jean-François

Doctoral studies, Marketing, McGill University


Email adress : jf.belisle@hec.ca

Jean-François Bélisle's personal page
 

Formation

• Doctoral studies, Marketing, McGill University
  (Minor in Mathematics: Statistics)
• Award of Achievement in Web Analytics, University of British Columbia, 2009
• M.Sc. Science in Administration, Marketing, HEC Montréal, 2007
• B.Sc. Economics, Université de Montréal, 2005

Research Interests

• E-Marketing (User Generated Content, Word-of-Mouth, Buzz Marketing, Web Analytics)
• Competitive Intelligence (Diffusion models, Positioning)
• Marketing/Finance Interface (Return on Investment)
• Avatars
• Bayesian Statistics, Dynamic, Dynamic Linear Models & Data Mining


     

Crête, David

Doctoral studies, Marketing, HEC Montréal

Email adress: david.crete@hec.ca

Formation

• Doctoral studies, Marketing, HEC Montréal
• M.Sc. Science in Administration, Marketing, HEC Montréal, 2006
• B.A. Communication and journalism, Université du Québec à Montréal, 1995

Research Interests

• Consumer behavior
• Marketing and Psychology of entertainment
• Communication-marketing and advertisement in an e-commerce context
• Media Industry

David-Ignatieff, Arabella

Doctoral studies, Marketing, HEC Montréal


Garnier, Isabelle

Doctoral studies, Marketing, HEC Montréal


Guertin, Jean-François

Doctoral studies, Marketing, HEC Montréal


Email Adress: jean-francois.guertin@hec.ca

Jean-François Guertin's personal page (Université de Sherbrooke)

Formation

• Doctoral studies, Marketing, HEC Montréal
• M.Sc. Marketing, Université de Sherbrooke, 1993-1994
• B.A. Commerce, Major in marketing, Minor in Human Ressources, Ottawa University, 1984-1989

Research Interests

• Website usability.
• Online consumer experience and motivations.
• Adoption and use of e-commerce by consumers.


Mekki Berrada, Abdelouahab

Doctoral studies, Marketing, HEC Montréal


Email adress: abdelouahab.mekki-berrada@hec.ca

Office number: (514) 340-7312

Formation

• Doctoral studies, Marketing, HEC Montréal
• M.Sc. Electronic Commerce - Management, HEC Montréal 2001-2002 (Tri-disciplinary program in Management, Information Technology and Law)
• B.A. Business Management, Casablanca Maroc, 1990
• Technicien Supérieur en Informatique, Casablanca, Maroc, 1988

Research Interests

• Couple online decision making processes.
• Website usability (development of measurement scale)
• Online consumer behavior.




Prom Tep, Sandrine

Doctoral studies, Marketing, HEC Montréal


Email adress: sandrine.prom-tep@hec.ca

Sandrine Prom Tep's personal page

Sandrine Prom Tep's Blog (in french only)

Office number: (514) 340-7012

Formation

• Doctoral studies, Marketing HEC Montréal
• Thesis under co-direction of Sylvain Sénécal (HEC Montréal) and Aude Dufresne (Université de Montréal)
• Master of Science in Communication, Université de Montréal, 2000
Concentration: New information technologies. Ergonomy, design and evaluation of human-system interfaces.
• B.A. Concentration: Film and communication, McGill University, 1992,

Research Interests

• Web 2.0 : user-generated content and participatory business model.
• Cognitive ergonomics and usability of interactive systems
• Human-computer communication



St-Onge, Anik

Doctoral studies, Marketing, HEC Montréal


Email adress: anik.st-onge@hec.ca

Anik St-Onge's personal page (UQAM)

Office number : (514) 340-7012

Formation 

• Doctoral studies, Marketing, HEC Montréal
• M.Sc. in Administration, HEC Montréal, 2005
• Specialized Graduate Diplomas in Communication Marketing ,HEC Montréal, 2003
• B.B.A., Concentration: Finance and Marketing, McGill University, 1994-1997

Research Interests

• Communication and marketing on Internet
• Strategies of virtual presence and multichannel integration
• Relationship marketing




Tanguay, Sol

Doctoral studies, Marketing, HEC Montréal

Sol Tanguay's personal page

Sol Tanguay's Blog (in french only) 
 
Formation
 
• Doctoral studies, Marketing, HEC Montréal
• MBA Information Technology, Université Laval, 2004
• M.Sc. in Electronic Commerce, HEC Montréal, 2003
• Certificate in Electronic Commerce, HEC Montréal, 2002

Research Interests

• E-commerce
• Customer Relationship Marketing
• Self-service




Ph.D. Students


    Aljukhadar, Muhammad
    Arcand, Manon (Ph.D.)
    Belisle, Jean-François
    Crête, David
    David-Ignatieff, Arabella
    Garnier, Isabelle
    Guertin, Jean-François
    M. Berrada, Abdelouhab
    Prom Tep, Sandrine
    St-Onge, Anik
    Tanguay, Sol


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  Updates

imarkscore: interactive presence and quality under a single trademark!

29 May 2011
This spring 2011, the RBC Financial Group’s Chair of E-commerce from HEC Montreal launches imarkscore!

This new study aims to assess the quality of the interactive presence of Quebec and Canadian companies.

In partnership with Leger Marketing, the interactive assets of over 80 companies belonging to ten different industries will be evaluated by a total of nearly 6,000 consumers in Quebec and Canada. [more...]
  
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