Aljukhadar, M.; Sénécal, S.
Journal of Research in Interactive Marketing.
CCE HEC Mtl / Usage and Success Factors of Commercial Recommendation Agents: A Consumer Qualitative Study of MyProductAdvisor.com (2011)
Arcand, Manon; Nantel, Jacques; Sénécal, Sylvain
International Journal of Computer Information Systems and Industrial Management Applications, 3, 663-670.
CCE HEC Mtl / The Effects of Sex and Internet Usage on Search Efficiency and Effectiveness (2011)
None
Aljukhadar, Muhammad; Sénécal, Sylvain
Marketing Intelligence and Planning, 29 (4), 421-435.
CCE HEC Mtl / Segmenting the On-line Consumer Market (2011)
Bélisle, Jean-François; Bodur, H. Onur
Psychology & Marketing (2010), 27 (8), 741-765.
CCE HEC Mtl / Avatars as Information Perception of Consumers Based on Their Avatars in Virtual Worlds (2010)
None
Aljukhadar, Muhammad; Sénécal, Sylvain; Ouellette, Denis
International Journal of Electronic Commerce, 14 (4), 103-126.
CCE HEC Mtl / Can the Media Richnessof a Privacy Disclosure Enhance Outcome? A Multifaceted View of Trust in Rich Media Environments (2010)
None
Crête, David
Journal of Advertising Research (à paraître).
CCE HEC Mtl / E-Frustration: A Threat to Efficient Communication? (2007)
None
Sénécal, Sylvain; Pullins, Ellen Bolman; Buehrer, Richard E.
Journal of Industrial and Business Marketing (2007), 22 (1), 52-61.
CCE HEC Mtl / The extent of technology usage and salespeople: an exploratory investigation (2007)
None