Aljukhadar, M.; Sénécal, S.
Journal of Research in Interactive Marketing.
CCE HEC Mtl / Usage and Success Factors of Commercial Recommendation Agents: A Consumer Qualitative Study of MyProductAdvisor.com (2011)
Arcand, Manon; Nantel, Jacques; Sénécal, Sylvain
International Journal of Computer Information Systems and Industrial Management Applications, 3, 663-670.
CCE HEC Mtl / The Effects of Sex and Internet Usage on Search Efficiency and Effectiveness (2011)
None
Aljukhadar, Muhammad; Sénécal, Sylvain
Marketing Intelligence and Planning, 29 (4), 421-435.
CCE HEC Mtl / Segmenting the On-line Consumer Market (2011)
Bélisle, Jean-François; Bodur, H. Onur
Psychology & Marketing (2010), 27 (8), 741-765.
CCE HEC Mtl / Avatars as Information Perception of Consumers Based on Their Avatars in Virtual Worlds (2010)
 None
Aljukhadar, Muhammad; Sénécal, Sylvain; Ouellette, Denis
International Journal of Electronic Commerce, 14 (4), 103-126.
CCE HEC Mtl / Can the Media Richnessof a Privacy Disclosure Enhance Outcome? A Multifaceted View of Trust in Rich Media Environments (2010)
None
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HEC Montreal's RBC Financial Group E-commerce Chair has the mission to develop and spread cutting edge expertise and knowledge related to canadian consumer's adoption and use of new technologies. Its activities are centered around two central elements: scientific research and knowledge transfer.
Thus, the Chair studies consumption phenomena as they are influenced, modified or altogether disrupted by new technologies.
Its diffusion objective towards the scientific community and the industry brings the Chair to use multiple dissemination channels, including scientific and profesionnal publications, national and international academic or thematic conferences (alt: symposium, lecture) and business partnership development.
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