Aljukhadar, M.; Sénécal, S.
Journal of Research in Interactive Marketing, 5(2/3), 130-152.
CCE HEC Mtl / Usage and Success Factors of Commercial Recommendation Agents: A Consumer Qualitative Study of MyProductAdvisor.com (2011)
Article
Arcand, Manon; Nantel, Jacques; Sénécal, Sylvain
International Journal of Computer Information Systems and Industrial Management Applications, 3, 663-670.
CCE HEC Mtl / The Effects of Sex and Internet Usage on Search Efficiency and Effectiveness (2011)
Aucun
Aljukhadar, Muhammad; Sénécal, Sylvain
Marketing Intelligence and Planning, 29 (4), 421-435.
CCE HEC Mtl / Segmenting the On-line Consumer Market (2011)
Aucun
Bélisle, Jean-François; Bodur, H. Onur
Psychology & Marketing (2010), 27 (8), 741-765.
CCE HEC Mtl / Avatars as Information Perception of Consumers Based on Their Avatars in Virtual Worlds (2010)
Aucun
Aljukhadar, Muhammad; Sénécal, Sylvain; Ouellette, Denis
International Journal of Electronic Commerce, 14 (4), 103-126.
CCE HEC Mtl / Can the Media Richness of a Privacy Disclosure Enhance Outcome? A Multifaceted View of Trust in Rich Media Environments (2010)
Aucun
Nantel, Jacques; Sénécal, Sylvain
International Journal of Internet Marketing and Advertising (2009), 5 (4), 246-259.
CCE HEC Mtl / The Effect of Counterproductive Time on Online Task Completion (2009)
Aucun
Wang, Jianfeng; Sénécal, Sylvain
Journal of Internet Commerce (2008), 6(4), 97-112.
CCE HEC Mtl / Measuring Perceived Website Usability (2008)
Aucun